People had complained that they attempted to purchase concert tickets as soon as they went on sale, only to be redirected to another website, where the tickets were being offered at a much higher price.
In response to the outrage that consumers felt, the Ontario Provincial Government introduced Bill 172 (Ticket Speculation Amendment Act, 2009), An Act to amend the Ticket Speculation Act on April 29, 2009 in first reading.
It took a while, but on October 21, 2010 (carried on November 18, 2010) this law came back for a second reading.
On December 1, 2010 it came forward for a third reading (carried on December 2, 2010)
On December 8, 2010 Bill 172, Ticket Speculation Amendment Act, 2010 received Royal Assent and became law.
Attorney General Chris Bentley, who introduced this Bill, had the following to say on April 29, 2009, regarding the necessity of this law:
“Ontarians work hard. They work to support their families and support our economy. As we all work our way through these lean economic times, we must be able to count on principles that have carried us through challenging times in the past, and one of those principles is the importance of fair business practices.
Recently, Ontario consumers have joined the chorus of voices expressing concern and frustration over unfair ticket resale practices in Ontario. Their frustration stems from the concern that companies may make tickets available for sale to popular Ontario events on the primary market, and then, on the secondary market at much higher prices.
This legislation would, if passed, help to ensure fair access to entertainment tickets by prohibiting related primary and secondary ticket sellers, including agents and brokers, from selling tickets to the same events.
Going a step further, an individual fine of up to $5,000 and a corporate fine of up to $50,000 would be created in order to deal with any violations of the new rule.”
This new law will prevent U.S. entertainment giant TicketMaster and other companies that sell tickets to entertainment events, from selling and then re-selling their tickets for the same event, on a secondary website for even more money.
Ticketmaster has described TicketsNow as a safe resale site for private individuals.