Curses, foiled again.
The city that’s trying to clean up its act has been caught using dirty words — on Twitter of all places.
Brampton the Bad has been identified as Canada’s most vulgar city for tweeting more four-letter profanities than anyone else. Those “f” and “s” words appeared in 1.41 per cent of all tweets over a one-month period, according to a survey.
TBK Creative, a social media agency, looked at more than 1 million tweets across Canada’s largest cities to rank them based on the most frequent use of bad words.
Hamilton and London placed second and third with 0.9 and 0.7 per cent respectively. Toronto the Good ranked fourth with 0.62 per cent, followed by Laval and Montreal. Ottawa had the cleanest tweets to place 10th.
To be fair, not every tweet was tapped by someone in Brampton; the text just included the bad word in the same cyberbreath as the city name.
Wrote Torontosoul: “If I had to live in Brampton, I’d swear a lot too.”
And it’s not as if they haven’t tried to wash out those potty mouths. This is a place that frowns on foul language, even advising residents to call police over prolonged swearing that’s “likely to disturb the inhabitants.”
They’ve even sworn off off-colour artwork at city hall where exhibits with “offensive, obscene, profane or indecent content” are strictly forbidden.
Some footnotes on this data:
1) Relativity – We didn’t look at what cities were tweeting the most (Toronto, Montreal, Vancouver, etc. likely win based on volume), but rather, referenced what cities held the greatest percentage of vulgar-related tweets vs. total city tweets. This gave us a percentage.
2) Date Range & Size –1,089,949 tweets were aggregated over a 30 day range from Oct. 7 to Nov. 5, 2011.
3) Aggregated Data – The tweets we aggregated that included the vulgar term must have been combined with the city’s name. This means, not every tweet came from the City or its citizens, but instead were simply tweets that mentioned the city name and the vulgar word. Draw your own conclusions.
4) Sample Group – The sample group we used consisted of Canada’s largest 15 cities in terms of population.
5) Types of Tweets – Only English tweets from Canadian users were aggregated. Regarding Quebec-based cities (Laval, Montreal, Quebec City), we used the English tweets coming from those cities and still maintained overall relativity (as per #1 above).
6) London Ontario – The term London (not #LdnOnt) was used in this exercise. Our algorithm for determining London England vs. London Ontario tweets is 49% (read why at Twitter Did Not Bless London Ontario).
7) Quebec City – Quebec City is the other tricky city to monitor because when someone uses the term “Quebec”, it’s difficult to distinguish if the user is referring the Province or the City. In a random sampling we took of 100 tweets by Canadian users that contained the term Quebec, 21% of those tweets referenced Quebec City specifically. Hence, 21% was used to gather the data above.
If you want another fun twitter infograph, read Canada’s Happiest Cities on Twitter.
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Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.